Trademark
Trademarks are distinctive signs, symbols, words, or combinations thereof that identify and distinguish goods or services of one business from those of competitors. They serve as commercial identifiers that help consumers recognize and trust specific brands in the marketplace.
What Can Be Trademarked
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Brand names and logos
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Slogans and taglines
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Product names
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Distinctive packaging
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Sounds and colors (in some jurisdictions)
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Three-dimensional shapes

Key Features | Benefits of Trademark Protection |
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Duration: Can last indefinitely with proper renewal and use | Exclusive right to use the mark in connection with specific goods/services |
Use Requirement: Must be actively used in commerce | Legal remedies against infringement and counterfeiting |
Distinctiveness: Must be capable of distinguishing goods/services | Asset value and licensing opportunities |
Brand recognition and consumer trust | Protection against unfair competition |